Concrete Protection & Design Ideas of Indiana, run by father and son Brent Robertson Sr. and Brent Eric Robertson, is a small decorative concrete business with a loyal clientele, and that’s the way the Robertsons prefer it.
“We try to keep things on a scale that we’re comfortable with,” Brent Eric Robertson says, “We’re not looking to become a 100-man operation. We like to set our own pace and keep a loyal clientele.
Concrete Protection & Design of Indiana, which is entering its fourth year in business, offers a full range of services and products, such as decorative overlays, concrete resurfacing, basements, driveways, foundations, and concrete rehabilitation. If a client has a concrete need, Robertson points out, Concrete Protection & Design of Indiana will be able to handle that need. Their specialty, however, is thin cement overlays and epoxy coatings.
While the main core of Concrete Protection & Design of Indiana’s clientele is residential, they also undertake many light commercial projects. Headquartered in Carmel, Indiana, Concrete Protection & Design of Indiana serves Marion County, the suburban north side of Indianapolis, and adjoining counties.
One important consideration many homeowners, in particular, have when it comes to choosing decorative concrete is the durability and estimated lifespan of the product. The longevity of the decorative concrete, according to Robertson, really depends upon the maintenance it receives.
“If it’s an exterior install and the clients maintains it and reseals it every three to four years, it should last as long as they own the house,” Robertson says.
Estimating the longevity of decorative concrete in a commercial or industrial setting, however, really comes down to the type of applications that have been used.
While Robertson doesn’t have a set guarantee in place, he or one of his team will go back and fix any problems that arise, especially during the first year after the install. However, Robertson points out, Concrete Protection & Design very rarely gets calls from customers with problems.
Concrete Protection & Design of Indiana is a member of the Better Business Bureau and Angie’s List. The father-son duo also work hard to attract new clients by using various advertising methods such as appearing at trade shows in the Indianapolis area, running advertisements in Indy House and Home, and by using Service Magic, a referral service.
The Robertsons also annually travel to the World of Concrete event to keep up on the latest trends in decorative concrete.
As a result of aggressive advertising and a simple yet powerful philosophy, Concrete Protection & Design of Indiana has developed a loyal clientele and continue to attract new clients.
“We try to provide a cost effective solution for people, and we try to do the job right the first time,” Robertson says. “We try to keep things simple, clean, affordable and nice looking for our clients."